Market meter
Measure. Decide.
Act.
Market meter
We scan millions of sources to provide our clients with an unbiased view of the on-trade channel and market conditions split into several categories.
See your brand’s or category’s numeric and weighted distribution within the relevant outlet universe and performance cells. Spot opportunities or pain points and act upon the insights.
Discover how your and your competitors' pricing strategies are implemented on the consumer level. Find potential for improvement or a different approach.
Measure sales outcomes of your and competitors' brands. Understand accurately volume & value trends in the channel.
Uncover your and your competitors' position in listings of the relevant category. See how dominant various manufacturers are in specific segments of the market.
Assess your and your competitors’ performance and position to perfect your business strategies. Take advantage of granular insights to design targeted, data-driven commercial actions.
Data-driven market knowledge with
location
Occasion
Outlet
location
Occasion
Outlet
Data-driven market knowledge with
location
Occasion
Outlet
Data-driven market knowledge with
Get a precise picture of your and competitors' brand performance. Identify opportunities in specific geographies, segments or niches. Learn from accurate performance feedback on your commercial activities.
Measure and monitor channel and category size, potential and trends in full granularity. Uncover pockets of opportunities, track changes and shifts early on. Analyze target markets, categories or niches.
Assess and select the right opportunities on the level of small performance cells. Design specific micro strategies using insights about individual performance cells. Set granular and fact-based KPIs.
Market Meter interactive PowerBI interface is accessible on any computer or mobile device and easy to use. With automatic upgrades and updates, you will always see up-to-date insights and the latest set of indicators.
By emerging digital data sources and transaction data from our data partners, we process and integrate data from 100+ million data points about the on-trade each month from 50+ digital sources. This breadth of data allows us to generate very granular insights while ensuring validity.
The on-trade channel is evolving fast. We update the Market Meter completely every quarter to let you measure performance and trends over time and assess progress against KPIs
Thanks to a multitude of sources, we can detect and clear errors quickly. No single source is good enough on its own. Our data collection, processing and the analytical platform are automated, reducing the possibility of human error to almost zero. We systematically assess Market Meter data against verified “real life” data samples.
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