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November 9, 2021
min
On-trade price growth slowed down over the summer in Poland. What about vodka?
Martin Müller
Content Lead
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Although the on-trade channel saw rapid price increases in the spring of 2021 as part of its "reopening", there was no significant beverage price hike in the summer. Market data for July to September show that just a handful of spirits cost more now than in the spring. The one glaring exception being hotel restaurants.
Rum has experienced the biggest increase of 17%, followed by vodka, for which consumers paid an average of 11% extra. Whiskey also rose by 6%. In contrast, soft drinks did not show any significant price fluctuations. That's according to our on-trade data from almost 7,000 individual outlets.
Hotels are the most expensive
Hotels are among the sectors hardest hit by lockdowns and other anti-pandemic restrictions, so the rise in beverage prices is most evident on their menus. Ordering a drink or soft drink in a Polish hotel restaurant has become quite expensive in recent months.
The price of vodka there has risen by an average of 33%, whiskey by 19% and rum by 7%. Hotel guests have also paid extra for soft drinks, with popular Coca Cola, Fanta and Sprite costing more than 20% on average than in the spring months. This difference is attributed to the fact that many hotels opened and changed their price lists during the summer season whereas other types of outlets managed to do that before.
Interested? Read more about on-trade summer price changes in the Czech Republic
Surprising beer prices
Beer was a surprise given the rising prices of spirits. As one of the few alcoholic beverages, beer prices remained almost unchanged over the summer. It even got cheaper in some regions (Opolskie, Śląskie and Wielkopolskie voivodeships).
"Traditionally, suppliers adjust their prices during autumn. At the same time, business owners will be evaluating the results of the summer season, the impact of increased operating costs and the need to further adjust their prices. It will be interesting to see how this will affect further price developments in the HoReCa channel and whether we are in for another round of significant price increases," says Martin Nepraš, co-founder of SharpGrid.
Have you noticed on-trade price changes in your area? Drop us a line on Linkedin and follow our channel for more insights.
SharpGrid is a data & tech company reinventing market research in the on-trade channel. The on-trade channel consists of POSs (point of sale) where food & beverage is bought and consumed, and is often also called HoReCa, on-premise, food service, out-of-home, gastro or immediate consumption (IC) channel, hospitality, on-licence.
