Partnership with SharpGrid: Less work, more money for POS software providers

In the previous article, we discussed what needs to happen with raw POS data so that one can extract value out of it or monetize it. This article explains how POS providers can benefit from the partnership with SharpGrid.

SharpGrid is a data and tech company reinventing the on-trade channel market research. After signing deals with giants like Coca-Cola, Heineken, Asahi or Unilever, SharpGrid is on its way to becoming a market reporting authority in the on-trade channel. And we will be happy to welcome you among our partners so you can reap the rewards alongside us.

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What is the partnership about

Most POS systems generate vast amounts of data but usually lack the capacity, skills or ambition to use it to its full potential. We offer POS providers the opportunity to reach that potential.

SharpGrid helps its partners in 3 main areas:

• We are making the data more useful - data clean up, categorization, aggregation and generally preparing it for further internal analysis. Either to better understand the client portfolio, calculate benchmarks or discover insights that are beneficial to POS customers (e.g. restaurants)
• We are providing additional revenues - by creating a derived dataset which is not sensitive in any way and using it in SharpGrid products in exchange for revenue share
• We are increasing business efficiency - business support for go-to-market, help with legal aspects of working with the data

We understand that you are busy. Don’t worry, there is very little effort needed to start benefiting from a partnership with SharpGrid. Also, you won’t pay us anything, we will be paying you!

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Making the data useful

Most POS providers realize they can leverage the data for analysis which adds value to their customers or helps them to better understand their client portfolio. 

One easy-to-understand example is providing benchmarks about the % of revenues from the product category compared to a peer group and highlighting some potential opportunities to improve their business. 

Another example can be about the pricing of an item in a geographical area or segment of outlets. Equipped with this information, outlets can make better decisions and are more likely to stick to the POS provider who adds value.

Internally, POS providers can better understand:

• Who the customers are (Which archetypes do I have the most success with?)
• How they are doing (Which ones are in trouble and at the risk of churning?)

Or they can segment them for additional service upsell.

This is tricky to do, unless you spend significant resources in cleaning, structuring, aggregating, categorizing and anonymizing the data. Here, SharpGrid can help you build a so-called derived dataset which is easy and safe to use for further work.

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Additional revenue stream

The derived dataset created from transaction data can be monetized, if you are willing to invest resources to sell, deliver and service a “data product”. This is typically a bit too far from the core competence and focus of POS providers and a typical individual company rarely has a big enough dataset for all the work to be worth it.

In SharpGrid we have got it covered: 

• We have built products that can leverage transaction data with little effort 
• We have a growing portfolio of customers who are willing to buy
• We are happy to deliver, service them and build a long-term relationship.
• We aim to work with multiple partners in each market and serve as the middleman, combining several datasets to build meaningful data outputs

Our partnerships work on a revenue-share basis. You provide us with the annonymised dataset (you can check the “derived data'' definition in our previous article) in an agreed format (we can help with that as well) and we incorporate it into our products. You receive a revenue share when we sell our product to a customer (in exchange for providing a piece of the data). We are sharing ~40% of our proceeds with partners.

‍The amount of work on your side is close to none and you can quickly start making money equivalent to hundreds of new customers for your core POS product. For illustration, for a POS provider with around 3000 installations the early revenue share is equivalent to ≈ 120 new annual contracts. The number increases based on the number of installations, so, for a POS provider with 7000, the revenue share would be equivalent to ≈ 280 new annual contracts. 

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Increased efficiency

We understand you have to focus on your core business. We will make your life easier wherever we can. How?

• Our Outlet Census product tracks and describes all HoReCa outlets on the market. As a part of the partnership, we are happy to provide you with data that can boost your go-to-market strategy and acquisition.
• We are happy to lead the work on the legal side of the partnership to ensure that both parties have very clear rules, rights and responsibilities. We are open to your specific requests about the partnership rules, but we are not afraid to do the heavy lifting on our side.

If this sounds interesting, we are keen to hear from you - just a friendly discussion, no strings attached.

Feel free to book an appointment with us directly through this link