Restaurant Reviews: The Untapped Gold Mine For Beverage Producers

If you've ever read a restaurant review (online or offline) you know it's often messy. Lots of words, bad grammar, wild claims about the food or service. But what if there's a way to harvest all this data and process it into something of a real business value?

Enter Outlet Census Live - the ultimate HoReCa / on-trade data platform. After collecting millions of restaurant reviews from all possible sources we transform these into a throve of useful indicators for HoReCa beverage & food producers or distributors across the entire Europe (and soon even beyond).

These indicators will in turn become revenue drivers and the much-needed leverage in the relentlessly competitive world of HoReCa.

Let's have a look at some of the most interesting ones with real impact on your sales and revenue.

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Predict the Future With Growth Trend

Based on the review trends we can categorize every outlet (restaurant, bar, café etc.) into 5 distinctive categories based on their footfall growth. This way you can easily see which outlets are rising stars, which ones are the steady juggernauts and which ones are falling behind. All in a few clicks in Outlet Census Live.

You can also easily filter with these categories to see for example all the Growth Champions in a specific area or keep track of your current client portfolio and make tweaks in your partnership based on their growth status which gets updated every month.

Yes, you read that right. We update all our indicators monthly so you can keep track of the rapid development and sudden changes on the market.

See Through Restaurant Reviews

With cross-analysis of all available restaurant reviews, clearing duplicities and outliers and general data polishing, we can tell you the outlet's actual average rating across all platforms to see if the place is worth your time or not. We also aggregate this data for the entire outlet chains.

This will give you a much more complex idea about the quaility of the outlet and whether it is suitable for your high-end portfolio, lower-tier products or if you maybe need to skip this one altogether in order not to be associated with substandard joints.

We also combine these ratings into a Local Strength indicator that will tell you how is this current outlet faring against its closest competition in its area.

Keyword Analysis For Your Sales Advantage

Another useful thing that can be harvested from restaurant reviews is the list of most common keywords. The top 5-10 of them will usually give you a pretty clear picture of what the place is like, its strengths and weaknesses and more.

You will know what are the customers complaining about, what foods or drinks are mentioned most often and how good is the staff (important if your products rely on spotless or special kind of serving technique). If you're a salesperson or a manager you can use this to prepare for negotiations or prioritize the time and capacities of your field team.

Location Analysis Based on Restaurant Reviews

But it doesn't end there. We also bundle outlets into local clusters and derive a location analysis out of the most common keywords.

This way you can see what the whole are is about. Is it a tourist place? A tranquil location? An urban area suitable for families (and family-centered products)? One glance in the Outlet Census Live will tell you all you need to know, all based on real-world restaurant reviews.

Sales Data and Restaurant Reviews: An Ultimate Combo

But the real data analysis magic is combining all of this with sales data from POS systems and other sources. Which is exactly what we do across the whole Europe.

Pairing transactions with text reviews opens up a whole new world of possibilities which allows us to navigate our clients to the top of the top outlets in their market with a data-supported precision.

We have recently launched another major product called Sharpgrid Market Drivers that allows for high-level market analysis and decision making based on all the data we have available.

With the advent of cloud, AI and advaced data analysiss, this high-end data processing is the future of HoReCa. At least for those who want to stay on top of their game, push revenues further and keep or earn their place in the sun.

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Let's Talk!

So there you have it. If you're looking for a reliable way to analyze either a single outlet, an area or a whole HoReCa market, you know who to ask. We already work with hundreds of clients - big or small - across the whole Europe so we can accommodate any market or specific need you have in mind. If you're interested, leave us a message and we'll get in touch in no time.

CONTACT US HERE

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